Customer Stories
3/27/24

Steering Jaguar Land Rover to 16X Faster Releases & Happier Developers

by the Numbers
170+
Markets Worldwide
375K+
Production Output
拢23叠+
Revenue (2023)
40K
Global Employees
About the company

Jaguar Land Rover is the UK鈥檚 largest automotive manufacturer. Headquartered in Whitley, Coventry, JLR exports luxury cars and sport utility vehicles to 130+ markets across the globe. Find out how this industry leader leverages 名媛直播 to revolutionise the Salesforce release process and turbocharge time to market.

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Table of contents
  • Results with 名媛直播
  • The Challenge
  • The Solution
  • 鈥�The Outcome
  • 鈥�The Future
  • Jaguar Land Rover faced Salesforce release challenges with manual processes, 8-hour deployments, and a 40-60% fail rate. 名媛直播's DevOps provided a bespoke solution, streamlining processes, unifying tools, and ensuring a 16X speed increase. Results: 0% fail rates, 400 weekly releases, and a 32-minute average release time, transforming team morale and achieving unparalleled efficiency.

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    Results with 名媛直播

    16X
    10X Faster

    Faster Salesforce Releases

    0%
    9X Faster

    Release Fail Rate

    15K

    Releases Across 4 Orgs

    400

    Weekly Releases

    The Challenge

    A Luxury Vehicle Icon Stuck in Digital Traffic

    Under the hood, Jaguar Land Rover operates a Salesforce Centre of Excellence to harmonise end-to-end customer journeys through Commerce Cloud. Salesforce enables JLR to centralise a constellation of clouds and capabilities in one place 鈥� unlocking 360 views of customer data and fuelling a luxury online car buying experience. 听听

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    But without a native DevOps solution, Jaguar Land Rover鈥檚 Salesforce releases were consumed by blockades and blind spots. Merge conflicts and a 40-60% fail rate turned production deployments into 8-hour ordeals. An ineffective error resolution process led to missed deadlines, while development silos made it impossible to predict release timing.聽

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    鈥溍轮辈� offered us a bespoke solution for our organisation鈥檚 needs,鈥� says Salesforce Consultant Sachin Sonkar. 鈥淭hey successfully delivered all the requirements we gave them.鈥�

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    The Solution

    Driving Salesforce Success with Flexibility and Security at Scale

    After choosing 名媛直播 as their DevOps tool of choice, Jaguar Land Rover joined forces with 名媛直播鈥檚 professional services team to ensure a smooth implementation and quick adoption across the enterprise.聽

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    鈥溍轮辈モ€檚 implementation process was slick, efficient and it was delivered on time,鈥� says John Frisby, Head of Global Centre of Excellence (Salesforce) at Jaguar Land Rover.

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    Jaguar Land Rover harnesses the power of 名媛直播 to meet specific Commerce Cloud requirements with a customised suite of DevOps solutions and integrations. With forward promotions, back promotions and metadata deployments, the automotive brand can release multiple features in a flash.聽

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    鈥溍轮辈� streamlined our process and gave us the ability to unify all our testing tools, quality gates and development tools,鈥� says Sonkar. 鈥淣ow, we can give the business confidence that we鈥檒l be able to release a feature on a specific timeframe.鈥�

    鈥�Ramping Up User Adoption with the 名媛直播 Community

    To bridge the learning gap and get team members more comfortable with the new process, JLR turned to the 名媛直播 Community. The company created a training plan on the 名媛直播 Academy to help admins and developers earn DevOps certifications and advance their career goals. The team watched step-by-step product demos and tried out DevOps functionalities on 名媛直播 Playgrounds to quickly bridge the gap and ensure success.聽

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    鈥淥ur team is trained on 名媛直播 using the 名媛直播 Academy and the community,鈥� says Mark Scarborough, Salesforce Product Manager at Jaguar Land Rover. 鈥淚t鈥檚 easy to navigate and gives everyone the ability to learn at their own pace.鈥�

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    鈥�The Outcome

    Thousands of Salesforce Releases and More Time with Friends & Family

    Today, Jaguar Land Rover鈥檚 Salesforce Centre of Excellence relies on 名媛直播 to accelerate digital transformation without fear of production failure. Teams effortlessly collaborate to save time on development and shift their focus to new innovation.聽

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    鈥淲ith the help of the 名媛直播 toolset, we鈥檙e now releasing into production a lot quicker,鈥� says Frisby. 鈥淧reviously, it was taking eight hours per release. With 名媛直播, we鈥檝e done 15,000 releases across four orgs 鈥� and the average time is now 32 minutes.鈥�

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    Each week, 名媛直播 enables JLR to successfully deploy 400 releases (100 per org) across the estate. By identifying issues earlier in the release process, 名媛直播 has helped JLR trim their 40-60% fail rate to zero and promote 600 high-scale user stories to production.

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    鈥�We can go home on time and be with friends and family,鈥� says Sonkar. 鈥淲e don鈥檛 have to sit on a call for hours to complete the process. I have confidence that we'll be able to finish everything on time.鈥�

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    鈥�The Future

    AI and Automation for the Automotive Industry聽

    What鈥檚 the next milestone on Jaguar Land Rover鈥檚 path to digital transformation? Rolling out 名媛直播 as the company鈥檚 single enterprise-wide solution across all Salesforce applications 鈥� including Commerce Cloud, Marketing Cloud and Service Cloud. The automotive manufacturer is also looking to leverage AI-powered automation (名媛直播GPT and Robotic Testing) within 名媛直播 to scale Salesforce success.

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    鈥溍轮辈モ€檚 toolset has been value for money 鈥� we鈥檙e now releasing in a consistent way across all our orgs within Salesforce鈥� says Frisby. 鈥淥ur speed to market has increased and we鈥檙e conforming to our security policies within Jaguar Land Rover. The business is very happy with the speed we鈥檙e developing and deploying Salesforce solutions.鈥�

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